Products Offered By Circut City
Posted 01/03/10
Circut City stores are the American stores which sell personal computers, electronic products and entertainment software etc. Circut City stores are considered second largest store chain after Best Buy. The presence of Circut City all over the world can be analyzed from the fact that there are total 567 super stores of Circut City nationwide. The total stores in Canada are about 765.The company sells variety of the products in the world market but the two major achievements of the company in its products are mentioned here. The major achievement of Circut City is the introduction of DIVX in 1997. During the fiscal year 2006 the company also launched firedog brand that provides home theater installation and various other home based services. Therefore, Circut City has built a good reputation in the world market.
The company has also given a great focus on quality management therefore, the company introduced Six Sigma program in the year 2001. The company has always shown high community involvement. Circut City has always contributed for the charitable causes, and organized events like softball games, bake sales and car washes .
The company also started Boys & Girls Club of America in 2001 with BGCA as a partner. The company has also made partnership with Habitat for Humanity and contributed in the charity of Richmond. Circut City has also participated actively in American Red Cross Disaster Relief.
Therefore, company has always shown corporate social responsibility.
Circut City has always taken initiatives to show its creative and innovative ideas. Firstly, Circut City appears as a very flexible organization and it has always shown a change from time to time like in 2007 the company introduced transformation program in which termination of 3400 employees were carried out. This program reduced a huge cost of the company and it shows the flexibility of Circut City to change. As a result of this program the competitors of the company also faced heavy losses like market shares loses and Circut City has earned high revenues. Circut City has also introduced Multi Channel integration strategy. This program has really helped the company is product specifications and comparing the prices of the product in different stores of the company. Circut City also brought about many improvements in its supply chain management. These improvements helped the company to react to consumer demand in a timely manner. Moreover, the company introduced six sigma programs in 2001 as mentioned earlier which has also increased the operational performance of the company.
Therefore, Circut City has covered the steps of success through its innovative and effective strategies.